Every year, Amazon adjusts its fee structure. And every year, sellers who don't pay close attention find their margins eroding without fully understanding why. 2026 has brought a set of changes that, on the surface, appear modest — but combine with the broader shifts in the FBA program to create real pressure on profitability, particularly for sellers sourcing from China.

Here is a clear breakdown of what has changed, what it costs, and — more importantly — what you can do about it.

The 2026 Fee Changes, Plainly Explained

Effective January 15, 2026, Amazon increased average fulfillment fees by $0.08 per unit across standard-size products. That number sounds small, and at the unit level it is. But for sellers moving thousands of units per month, it accumulates quickly. The increase is not uniform — it varies by product size tier and price point.

Size Tier Price Range Fee Change
Small Standard $10 – $50 +$0.25 per unit
Large Standard $10 – $50 +$0.05 per unit
Small Standard Above $50 +$0.51 per unit
Large Standard Above $50 +$0.31 per unit
Any Size Under $10 −$0.86 per unit (discount)

The standout item in that table is the last row: products priced under $10 actually received a fee reduction of approximately $0.86 per unit. For sellers in high-velocity, low-price categories, this is genuinely good news and worth pricing strategy consideration.

The Bigger Change: FBA Prep Services Are Gone

More significant than any fee adjustment is the discontinuation of Amazon's US FBA prep and labeling services as of January 1, 2026. Amazon previously offered FNSKU labeling, poly-bagging, bubble wrapping, and other prep at fulfillment centers for a per-unit charge. That option no longer exists.

Every product now needs to arrive at an Amazon fulfillment center already fully prepped, correctly labeled, and compliant with Amazon's packaging requirements — or it will be refused, returned, or assessed additional fees.

For sellers who sourced goods from China and relied on Amazon prep as a backstop, this creates a new workflow requirement. The good news is that building prep into your China-side production process is significantly cheaper than paying Amazon's per-unit prep rates ever were. A good freight forwarder with FBA expertise can coordinate this directly with your supplier or at a consolidation warehouse before the shipment leaves China.

"The sellers who are struggling with the prep change are mostly the ones who treated it as Amazon's problem to solve. Build it into your production process in China, and it costs almost nothing. It also means your inventory hits Amazon's network faster with fewer holds."

— Keven Chen, Founder, ForwarderOne

Five Ways to Protect Your Margins in 2026

1. Manage Your Inventory Days of Supply Closely

Amazon's low-inventory-level fee penalizes sellers who frequently run out of stock. The FBA Inventory Planning dashboard now shows a "Days of Supply" metric — set a replenishment alert at 35 days of supply so you always have time to reorder from China and ship before the fee kicks in. Consistent in-stock rates also improve your product ranking, making this doubly important.

2. Avoid Aged Inventory Surcharges

Storage fees increase significantly for inventory held longer than 181 days. Set calendar reminders at the 150-day mark for any slow-moving SKUs and create removal orders before the surcharge applies. In most cases, removing and relisting is cheaper than absorbing the aged inventory fee — and it can also reset your product's performance metrics.

3. Use the Inbound Placement Strategy to Reduce Placement Fees

Amazon charges an inbound placement fee when it has to redistribute your inventory across its fulfillment network after arrival. Sending stock to four or more of Amazon's recommended inbound locations can eliminate this fee entirely. It requires coordinating split shipments from your freight forwarder, but the cost saving often outweighs the additional logistics complexity — particularly for high-volume SKUs.

4. Optimize Your Product Dimensions

Amazon's fee tiers are driven by dimensional weight. A product that crosses from one size tier to the next can see a significant jump in fulfillment fees. Work with your manufacturer in China to review packaging dimensions — shaving a centimeter or two from a box can move a product into a lower fee tier and improve margins on every unit you sell.

5. Use Amazon's Fee Preview Tools Before Launching New Products

Amazon's Revenue Calculator and Fee and Economics Preview report are now updated with 2026 rates and the new Profit Analytics dashboard. Before you commit to a new product or reorder, run the numbers. Understanding your exact fee burden at different price points takes five minutes and can prevent expensive mistakes.

The Bigger Picture

Taken in isolation, the 2026 FBA fee increases are manageable. Combined with higher tariffs on Chinese goods, the end of de minimis, and the new prep requirements, the cumulative pressure on landed cost is real. The sellers who will grow through this period are the ones who treat each cost input — fees, freight, duties, prep — as a system to optimize rather than a fixed cost to absorb.

Shipping costs, in particular, are one area where sellers have genuine leverage right now. With ocean freight rates down significantly from 2025 highs and structural overcapacity keeping them soft, there has rarely been a better time to lock in favorable freight rates on Transpacific lanes. A knowledgeable freight partner makes the difference between paying market rate and actually capturing these savings.

Ready to reduce your China-to-FBA shipping costs?

ForwarderOne specializes in getting Amazon FBA sellers from China to US fulfillment centers as efficiently as possible — including full prep coordination, customs clearance, and DDP delivery.

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